Business marketing and the art of beautiful storytelling

Martin Luther King delivers his famous 'I have a dream' speech. (Courtesy : http://tweentribune.com)

If I asked you to name your favourite speech in history, what would it be? Martin Luther King’s ‘I have a dream’? Obama’s presidential election campaign speech ‘Yes we can’? Or perhaps it’s something from Churchill’s ‘we shall fight on the beaches’ or JFK’s ‘ask not what your country can do for you…’. The list […]